Client:
Firelli
Original Packaging: Simon Frouws
Brand World│Key Visual│Point-of-Sale│Digital


 Illustration: Ekaterina Kapranova

Introducing Firelli – Italy’s Hot Sauce. Given the strong brand loyalty in the hot sauce market, the goal was to create a brand world that would attract consumers with playful illustrations and tantalizing food photography, inviting them to experience a taste of Italy.