Flecha Azul Tequila
Package Redesign│Gift Box│POS│Launch Materials
The task: redesign Flecha Azul’s 2 higher marquee tequilas to stand tall and elegant among competitors, balancing boldness with refined sophistication.
For Cristalino, the clarity of the liquid is highlighted through a gradient bottle that shifts from deep blue hues to transparent. The Extra Añejo, aged to perfection, is encased in a ceramic-like bottle that reflects its depth and maturity. Each marquee features a rotating gift box that elegantly unveils the bottle.