Kraken Rum
Advertising│Brand World│Launch Materials
Agency: Dead As We Know It│Role: Art Director
To launch the world’s first 94 proof black spiced rum, an integrated campaign was developed based on the sea-beast of myth and legend. The brand story was told through "scientific" TV spots, a scientific book, billboards, press kits, a Kraken game app and collectible merch.
:30s TV Spots │ Production Company: Block & Tackle │ Director: Adam Gault