Malfy Gin, Pernod Ricard
Brand World│Identity│POS
As Malfy Gin gained traction, the owner sought to broaden the brand's appeal beyond its unique packaging. My role was to develop a dynamic brand world built around the bottle, resulting in visually striking brand patterns and a bright, cohesive aesthetic. After just three years on the market, Malfy Gin was acquired by Pernod Ricard in 2019, having surpassed 100k cases.